A year or two ago, one of my nieces was telling me about her kid sister - about how the eight year old knew exactly what she wanted in terms of clothes, that she would visit the store and demand for a certain style of garment in a certain colour - the one Kareena Kapoor wears in the first part of the song XXXX in the movie YYYY etc. It was funny for sure, but I was also surprised at how fashion-conscious our kids have become when compared to what we were as kids ! This whole thread of memory was probably born from reading another post on beauty consciousness among today's kids.
When I was young, the world around us made sure we were never vain about our looks. First, our school and the school-uniform they strictly enforced. Girls were to wear a navy blue skirt and a white shirt. That sounds nice enough, doesn't it? Well that was not all, we also had to wear red ribbons on our hair and not in any manner we thought which would reduce the blow of having to wear red ribbons - but with 2 braids that were folded such that the red ribbons looked more like brightly painted horns on two-sides of our heads. To complete the costume, we had to wear black shoes and white socks. I sometimes think that the uniform was formulated by a group of people who had varied tastes and the uniform was actually a kind of compromise to accede to everyone's individual requests and tastes!! The interesting thing about the whole thing is, that never once, during my school days or even later when I was at college, did I ever stop to think how ridiculous the costume was!! In fact, I rarely bothered to change my hairstyle or remove the ribbons in the evenings, when I would go out and play. Not just me, none of us at school ever thought it was uncool to wear a totally uncoordinated costume to school or about going to school with hair soaked in oil.
The next influence was of course our families. Anyone born in a family with sisters/brothers know the torture that we go through in the name of uniformity. Our parents thought it would reduce competition and my sister and I would always be dressed in clothes that looked exactly alike ! If I call it torture, I can imagine the plight of my sister, who had to wear her clothes that were identical to mine and then My clothes, which I had outgrown, thus reliving the pain!! As kids, we did not suffer from any sort of pride in accepting hand-me-downs from our other relatives, which the relative always assured were 'never-worn' and were 'like-new'. How a 'never-worn' dress had multiple hand-sewn patches never struck my mind till then! And we didn't care!! After all, we got to wear what grown-up girls wore (salwar-kurtas) instead of the drab skirts that we had to wear then !!
Make-up was a strict no-no. My mother would braid my hair and fold the plaits with red-ribbons (later we got the 'luxury' of black ribbons too), would put kajal in my eyes with two tails at the edge and would say that I looked like her favourite heroine in black and white movies. I was a child and would innocently take it as a compliment and would return to play. Only later, after growing up did I realize that this 'favourite heroine' was actually middle-aged and looked ridiculous with her two braids and a saree. My mother meant well of course !
The influence of media was not as much as it was today. Our heroines were seldom fashion-icons. If we had to look like our heroines, we had to eat more and exercise less (I am talking about our well-fed south-indian heroines). Their fashion-sense, if it can be called that, if imitated would have people around us in splits. Most heroines I remember from then wore really shiny and gaudy looking clothes and pink or other horrid looking hair-pins right next to the partition in their hair (wigs). But then, the movies that we got to watch (about 52 a year), were the outdated ones that played on Sunday evenings in DD, where the heroines had a permanent bump on their head and 3-4 inches of makeup on their faces. Some styles were probably copied by a few, but this never reached children. We were allowed to dress as badly as we wanted.
This was till an actress called 'Nadiya' was introduced to tamizh movies. She was considered hip and cool and became a style icon. As I said, our exposure to movies was still very limited, but we had the other kids talking about hair-styles and skirts and ear-rings named after her!! My most funny memory of our 'fashion-sense' is about some plastic ear-rings that my aunt had bought for us in Chennai. To us, in the small town Coimbatore, Chennai was the fashion-center. My aunt had bought these ear-rings on the suburban train and had sent them through my mom. The colours ranged from bright yellow, to copper sulphate blue. There were a couple that would reach till my shoulder and I used to wear these regularly to school, not in the least bothered about how I looked!! I must have looked like a walking rainbow !!
But coming to think of it, we were not assaulted from every direction with 'fashion-shows' or movies with heroines who looked like their food-plate was snatched from them even before they started eating and clothes like they were dragged out of the bathroom before dressing up! Eating was encouraged and mothers repeatedly told us that we were growing children, who had to be fed like pigs !! Exercising was never enforced, because we were playing the whole evening, after school. At our school, we had some wonderful teachers who never believed in homework and who thought that the child's time spent in school was good enough and that homework was an unnecessary burden.
Clothes and accessories were necessary evils, nothing more and were only distractions from the more important concept of playing and having fun. We were not subjected to peer pressure when it came to appearance. We did not have televisions and magzines talking about losing 20lbs in 20 days or how actress A achieved size zero! We didn't care about size and thought that to pose for a photograph, the red lipstick that we had literally smeared over our lips (and around it) and the very obvious layer of powder were necessary and had to be washed off afterwards !!They were truly to me, days of innocence !!